Privacy policy

Last updated: March 2026

1. Who We Are

The Copy Trust is a brand of The HH Consulting, providing conversion-focused copywriting and messaging strategy for small businesses. We respect your privacy and comply with GDPR in handling your personal data.

Trade Name: The HH Consulting
Brand Name: The Copy Trust
Legal Form: Eenmanszaak
KVK Number: 99986736
VAT Number: NL005422977B91
Contact: hilary@thecopytrust.com or +31 634451556

2. Personal Data We Collect

We may collect:

  • Name, email, company info (from inquiries, newsletter sign-ups, client onboarding)

  • Device info, IP address, cookies, and Google Analytics data (for website use and performance insights)

All data is collected to provide services, respond to inquiries, and improve your experience.

3. How We Use Personal Data

We use your data for purposes including:

  • Responding to your inquiries and requests

  • Providing services you sign up for

  • Website analytics and performance improvements (Google Analytics)

  • Legal and tax compliance

4. Lawful Basis for Processing

We process personal data under these GDPR bases:

  • Performance of a contract: To provide services you request

  • Legitimate interest: To optimize our website and communications

  • Legal obligations: To meet Dutch law requirements (e.g., tax reporting)

5. Sharing Personal Data

We only share personal data when necessary for services or legal compliance:

  • Google Analytics – website performance

  • Squarespace – hosting & site management

  • Tax authorities / accountants – legal obligations

We do not sell your personal information. All providers follow strict confidentiality and security requirements.

6. International Transfers

Some service providers may be outside the EU (e.g., hosting, analytics). We ensure all transfers comply with GDPR and are secure.

7. Exercising Your Rights

You can request:

  • Access to your data

  • Correction of inaccurate info

  • Deletion of personal data

  • Restriction of processing

  • Data portability

  • Object to processing

Requests are responded to within four weeks. Contact us at hilary@thecopytrust.com to exercise your rights.

8. Data Security

We implement appropriate technical and organizational measures to protect your data, including secure hosting and encryption where applicable.

9. Retention

We retain personal data only as long as necessary to provide services or comply with legal obligations.

10. Cookies

We use cookies to improve website functionality, analytics, and performance.

  • Essential cookies: required for site operation

  • Analytics cookies: track visitor behavior (Google Analytics)

You can manage cookies via your browser or the site’s cookie banner.

11. Changes to This Privacy Policy

We may update this policy. Material changes will be posted on the site or emailed to you if applicable.