Your copy should convert. Right now, it doesn’t.

Yet.

Your websites and emails should be your best salesperson.
Right now, they're losing the sale.

I spent 10+ years building in-house conversion systems. If the copy didn’t work, I fixed it. Now I bring that same research-backed process to businesses ready to get results.

Let’s find out exactly where the problem is, and fix it.

Hilary, Marketing Strategy & Copywriting Consultant, founder of The Copy Trust
Book a Free Call

Free 30-minute call. No commitment.

Real Results, Real Revenue

  • $1.1 Million

    in direct sales from research-backed email campaigns

  • 701%

    year-over-year increase in email broadcast sales

  • 101%

    increase in incremental customer wagering (measured against control groups)

Your Conversion Problem.

Solved Three Ways.

Homepage or Core Page Rewrite

Image is a yellow iMac. The Copy Trust rewrites your website to generate revenue

The problem: Visitors don’t understand what you do.

The fix: Fully rewritten page copy grounded in voice-of-customer research. Works for homepages, About pages, Services pages, or any page that isn’t converting.

What You Get:

  • Visitors instantly understand what you do and why it matters

  • Clear message hierarchy that removes hesitation

  • A page structured around how buyers actually decide

  • Stronger conversion from the traffic you already have

Starting at $5,000

Yeah, Let's Do This

Email Welcome Series

Image is a phone with 'hello'. The Copy Trust creates Email Welcome Series that say hello to your newest customers.

The problem: New subscribers sign up and go silent.

The fix: 3–5 emails built using customer interviews, moving prospects from curious to committed.

What You Get:

  • The right message reaches the right people at the right time

  • Messaging built from real customer language, not assumptions

  • A welcome flow that drives first purchase, not just vanity metrics

Starting at $3,500

Let's Talk Strategy

Email Retention Campaign

Image is a gmail loading screen. The Copy Trust creates Email Retention Campaigns designed to wake up dormant customers.

The problem: Customers buy once and disappear.

The fix: 3–5 email campaign to reactivate dormant customers.

What You Get:

  • Dormant customers re-engage and return to you

  • Increased repeat revenue without acquiring new traffic

  • A campaign built around what made them choose you in the first place

  • Emails designed to revive momentum, not just send reminders

Starting at $3,500

I Need This

“Before working with Hilary I had done my own research on the local competition, but she found SO MUCH more than I had. We were able to use her research to set the tone for my site, brand, and entire business.

I was confident when I chose The Copy Trust to guide me, but Hilary delivered above and beyond what I had hoped for.”

— Alison Heller Photography

Image is a library with yellow shelves. The Copy Trust uses the TRUST Method to hone in on your ideal client, the best message for them, and the best way to approach them.

Built on Research. Proven in Market.

I built and tested email and conversion systems for 10+ years in-house. I know what it looks like when messaging fails from the inside, and I know exactly how to fix it.

I see the gap between what a business is trying to say and what customers are actually hearing, and then close it. That instinct doesn't turn off just because it's your business instead of mine.

When I work on your copy, I'm invested in the result the same way I was when my job depended on it. Not because I want a case study. Because getting it right is the whole point.

My TRUST Method finds those insights and puts them to work, so your copy sounds less like marketing and more like the solution your customer was already looking for

Find Your Conversion Gaps

Book a free 30-minute call. We'll look at where your conversions are falling short. I'll tell you what it would take to fix it, and whether we're the right fit to do that together.

Free 30-Minute Look

No commitment